It’s a great day to have a great day - that’s the motto in our house; because let’s be real, some days aren’t so great, but when you know that every morning has the potential to turn it around, there’s something hopeful, and beautiful, and fun - and that is what W. James is all about.

Inspired by the silly monster drawing my daughter doodled when she first started being able to hold a marker upright, I couldn’t help but be delighted by the way she saw the world. Kids do that to you - for me, at least. And I realized through my kiddos eyes, I was seeing the world like I never had before. I wanted to carry that joy and whimsy with me throughout my days, and that was when I decided to mock up a hat.

We envision a world where every person knows the world through the eyes of childlike wonder; where whimsy is a part of every day, and you get to have fun, because it’s always a great day to have a great day.

We create products that make life better, funnier, happier, more joyful.